Putting you in control: data protection is getting more personal

Every time you shop online, use an app, stream music or a movie or even 'like' a social media post, you generate data. The scale is huge – every minute of every day, Google performs 3.6 million searches, spammers send 100 million emails, Snapchatters send 527,000 photos, and the Weather Channel forecasts rain or shine 18 million times.1

To keep pace, the General Data Protection Regulation (GDPR) came into force on 25 May 2018.

What is GDPR?

GDPR stands for General Data Protection Regulation. It's the biggest change to UK data privacy law for 20 years and creates a single set of rules that better protects personal information for people across the EU. All organisations must review how they manage all personal data, such as customer addresses and staff details, and ensure they meet GDPR requirements.

Data Protection and GDPR at Lovehoney

We understand that your personal data is exceptionally important to you and when you trust us with it we have a duty to keep it safe and secure.

What we do and don't do:

- We do use data to provide you with great customer service, which includes tailoring the information we share with you to help ensure that it's relevant, useful and timely.

- We do respect your privacy and work hard to meet strict regulatory requirements.

- We do go the extra mile to protect your data.

- We don't sell your personal data to third parties.

Why your data is in safe hands with Lovehoney

1. You're better protected

The new rules make sure that all organisations are set up to protect any personal data they hold, and to act appropriately if something goes wrong.

Rest assured, robust security has always been a crucial part of everything Lovehoney does.

We regularly review our privacy policy. It tells you how we use your data and what your options are. We've recently updated it and we will update it again if there are other changes relating to GDPR.

2. You have more control

The new regulation supports your right to have your privacy respected and your data protected. It gives you easier access to the personal information organisations hold about you, if you wish to check or change it. It is designed to give you confidence that this information is accurate, up to date and well managed.

3. You can choose who can contact you, and how

You can control if and how you want to be contacted, for example by email or phone.

4. You can change your mind

Remember, every organisation must provide you with the opportunity to change your mind about the choices you have made. This is intended to give you options and keep you in control. Lovehoney will ensure that you can update your choices at any time.

5. You have someone here to talk to

If you have questions about data privacy, security or protection you can get in touch with Lovehoney's Privacy Team and our Data Protection Officer by emailing us at GDPR@lovehoney.co.uk

  1. Source: Data Deluge: What People Do on the Internet, Every Minute of Every Day